With Rollout in More Than 35,000 Restaurants Globally
NEW YORK – April 26, 2018 – SUNRIGHTS INC., the New York City-based entertainment rights management company, today announced a promotional partnership with Subway® restaurants for the popular BEYBLADE BURST brand.
With an international rollout that began March 31 in New Zealand and Australia, more than 35,000 participating Subway restaurants (including U.S. locations beginning April 27) will feature a BEYBLADE BURST-inspired launcher and two spinning tops in Fresh Fit for Kids™ meals. Subway’s BEYBLADE BURST promotion will ultimately include restaurants in the United States, Canada, Aruba, Australia, Austria, Bahamas, France, Germany, Iceland, Ireland, Liechtenstein, Luxemburg, New Zealand, Sweden, Switzerland and the United Kingdom.
“Subway has earned its reputation as a top family choice for quick, nutritious food on the go, and the restaurant chain’s wide international reach includes many countries with active BEYBLADE BURST fans,” said Kaz Soeda, Managing Director of SUNRIGHTS INC. “We are very pleased to work with this stellar partner in bringing some BEYBLADE BURST fun to Subway Fresh Fit for Kids Meals around the world.”
Subway has always delivered on its mission to provide “better for you choices,” and introduced the Fresh Fit for Kids meals in 2007 to provide nutritious options for kids. Approved by the National Institutes of Health, the Fresh Fit for Kids meals deliver the nutrition building blocks: whole grains, lean meats and fresh veggies.
Reaching multiple demographic groups, BEYBLADE BURST is an anime series that has amassed an enthusiastic following around the world. The show’s inaugural season, produced by TV Tokyo and d-rights inc., and animated by OLM, introduces viewers to a group of passionate Bladers who follow their dreams on an unforgettable journey to the top. Valt Aoi is crazy about Beyblade. As he battles, Valt broadens his circle of friends and reaches new heights. Without even realizing it, he has begun to dream of becoming the best Blader in the world. Hasbro is the master toy licensee for the BEYBLADE BURST brand, and SUNRIGHTS is working with several licensing agents in key markets around the world to expand the brand’s licensed product lines.
About SUNRIGHTS INC.
SUNRIGHTS INC. is an entertainment rights management company backed by one of the top advertising agencies in Japan, Asatsu DK, and the trading conglomerate Mitsubishi Corp. Located in New York City, SUNRIGHTS directly manages the development of intellectual property, including BEYBLADE BURST, B-DAMAN CROSSFIRE and B-DAMAN FIREBLAST, globally outside of Asia. SUNRIGHTS is unique in that it takes full advantage of Asatsu DK and Mitsubishi contacts in developing new sectors of IP business while simultaneously working to procure new strategic media assets on behalf of its parent companies. Learn more about us at http://sunrights-inc.com/.
About d-rights Inc.
d-rights, Inc. is a key player in the production of international animated content for families and children around the globe. Recognized for brands such as Beyblade, B-Daman, and Scan2Go, d-rights manages every aspect of content creation from production to distribution, financing, marketing and product licensing. Co-owned by Asatsu-DK Inc. (ADK), distributors of popular titles including “Yu-Gi-Oh!”, “Doraemon”, “Crayon Shin-chan” and “One piece,” and Mitsubishi Corporation, d-rights assumes a key role in the global business. Check our properties at http://www.d-rights.com.
Hasbro (NASDAQ: HAS) is a global play and entertainment company committed to Creating the World’s Best Play Experiences. From toys and games to television, movies, digital gaming and consumer products, Hasbro offers a variety of ways for audiences to experience its iconic brands, including NERF, MY LITTLE PONY, TRANSFORMERS, PLAY-DOH, MONOPOLY, BABY ALIVE and MAGIC: THE GATHERING, as well as premier partner brands. Through its entertainment labels, Allspark Pictures and Allspark Animation, the Company is building its brands globally through great storytelling and content on all screens. Hasbro is committed to making the world a better place for children and their families through corporate social responsibility and philanthropy. Hasbro ranked No. 1 on the 2017 100 Best Corporate Citizens list by CR Magazine, and has been named one of the World’s Most Ethical Companies® by Ethisphere Institute for the past seven years. Learn more at www.hasbro.com, and follow us on Twitter (@Hasbro & @HasbroNews) and Instagram (@Hasbro).
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