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NEW YORK – April 19, 2018 – SUNRIGHTS INC., the New York City-based entertainment rights management company, has announced the renewal of its animated series BEYBLADE BURST by New Zealand’s TVNZ. Season 2 – under the banner BEYBLADE BURST EVOLUTION – is now airing on TVNZ. The series’ success in the region has been flanked by strong toy sales, as kids can’t seem to get enough of the BEYBLADE BURST brand.

“We couldn’t be more pleased to see TVNZ premiering the second exciting season of BEYBLADE BURST. This renewal is a testament to the brand’s success in New Zealand,” added Kaz Soeda, Managing Director at SUNRIGHTS INC. “We hope the growing legion of Blading fans there will enjoy these exciting new episodes.”

Produced by d-rights inc., and animated by OLM, the inaugural season of BEYBLADE BURST introduced viewers to a group of passionate Bladers – Valt Aoi and his friends – who follow their dreams on an unforgettable journey to the top. The series’ second season, BEYBLADE BURST EVOLUTION, takes their exciting adventures international with a suspense-filled storyline rolling out over 51 action-packed 22-minute episodes.

Valt, runner-up at the Japanese National Tournament, travels to Spain after being scouted by the prestigious Spanish club, BC Sol. With the world as their stage, Valt and friends face daily challenges in their fight to make it to the World League. But before they can earn the right to a spot, they must first prove themselves in the European League. Will Valt be able to lead BC Sol to ultimate victory? And once there, does he stand a chance of beating the best Bladers on the planet? So begins the story of Valt’s evolution as he battles his way to the pinnacle of the Blading world.

About TVNZ
TVNZ’s all about sharing the moments that matter to New Zealanders – whether it’s breaking news, following adventures, sharing stories or putting smiles on faces. Each day TVNZ reaches more than 2 million New Zealanders through TVNZ 1, 2, DUKE, its online entertainment destination TVNZ.co.nz and its leading news site 1 NEWS NOW. TVNZ is a commercial broadcaster, with its revenue earned through advertising. For more information, visit https://www.tvnz.co.nz/

SUNRIGHTS INC. is an entertainment rights management company backed by one of the top advertising agencies in Japan, Asatsu DK, and the trading conglomerate Mitsubishi Corp. Located in New York City, SUNRIGHTS directly manages the development of intellectual property, including BEYBLADE BURST, B-DAMAN CROSSFIRE and B-DAMAN FIREBLAST, globally outside of Asia. SUNRIGHTS is unique in that it takes full advantage of Asatsu DK and Mitsubishi contacts in developing new sectors of IP business while simultaneously working to procure new strategic media assets on behalf of its parent companies.  Learn more about us at http://sunrights-inc.com/.

About d-rights Inc.
d-rights, Inc. is a key player in the production of international animated content for families and children around the globe. Recognized for brands such as Beyblade, B-Daman, and Scan2Go, d-rights manages every aspect of content creation from production to distribution, financing, marketing and product licensing. Co-owned by Asatsu-DK Inc. (ADK), distributors of popular titles including “Yu-Gi-Oh!”, “Doraemon”, “Crayon Shin-chan” and “One piece,” and Mitsubishi Corporation, d-rights assumes a key role in the global business. Check our properties at http://www.d-rights.com.

About Hasbro
Hasbro (NASDAQ: HAS) is a global play and entertainment company committed to Creating the World’s Best Play Experiences. From toys and games to television, movies, digital gaming and consumer products, Hasbro offers a variety of ways for audiences to experience its iconic brands, including NERF, MY LITTLE PONY, TRANSFORMERS, PLAY-DOH, MONOPOLY, BABY ALIVE and MAGIC: THE GATHERING, as well as premier partner brands. Through its entertainment labels, Allspark Pictures and Allspark Animation, the Company is building its brands globally through great storytelling and content on all screens. Hasbro is committed to making the world a better place for children and their families through corporate social responsibility and philanthropy. Hasbro ranked No. 1 on the 2017 100 Best Corporate Citizens list by CR Magazine, and has been named one of the World’s Most Ethical Companies® by Ethisphere Institute for the past seven years. Learn more at www.hasbro.com, and follow us on Twitter (@Hasbro & @HasbroNews) and Instagram (@Hasbro).


Natasha Gross
Director TV Sales & Licensing

Jeff Pryor
E. jeff@prioritypr.net
Kristien Brada-Thompson
E. Kristien@prioritypr.net

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