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Apparel Licensee Bioworld Expands into Canadian Retail with BEYBLADE BURST EVOLUTION Inspired T-Shirts, Hats and More
NEW YORK – January 29, 2018 – SUNRIGHTS INC., the New York City-based entertainment rights management company, today announced that Corus Entertainment has confirmed the season 2 premiere date of the French-language version of the animated action series BEYBLADE BURST. Aptly titled BEYBLADE BURST EVOLUTION, the new season launches February 3 on Corus’ Télétoon network in Canada.

“Corus embraced BEYBLADE BURST, and were among the first broadcasters to license, air and promote the series to its Canadian viewers and fans in French,” said Kaz Soeda, Managing Director at SUNRIGHTS. “The success of the first installment of the series on Corus’ Teletoon network in English created even greater anticipation among fans for season 2. This will be supported by a new SWITCHSTRIKE toy line introduced by the brand’s master toy licensee Hasbro, as well as a new global multiplayer update on the BEYBLADE BURST app, and the addition of unique apparel designs from licensee Bioworld, an industry leader in licensed and branded apparel and accessories for the biggest entertainment brands in the world, who are expanding their BEYBLADE BURST apparel line into Canadian retail. BEYBLADE BURST EVOLUTION will be everywhere in Canada in 2018.”

Comprising the second season of the BEYBLADE BURST series, 51 half-hour episodes developed under the new BEYBLADE BURST EVOLUTION banner welcome fans back to the world of BEYBLADE. The continuing saga of a group of passionate Bladers who follow their dreams on an unforgettable journey to the top, BEYBLADE BURST EVOLUTION catches up with Valt Aoi, runner-up at the Japanese National Tournament, as he travels to Spain after being scouted by the prestigious Spanish club, BC Sol. With the world as their stage, Valt and friends face daily challenges in their fight to make it to the World League. But before they can earn the right to a spot, they must first prove themselves in the European League. Will Valt be able to lead BC Sol to ultimate victory? And once there, does he stand a chance of beating the best Bladers on the planet? So begins the story of Valt’s evolution as he battles his way to the pinnacle of the Blading world in BEYBLADE BURST EVOLUTION.

In support of BEYBLADE BURST EVOLUTION, Hasbro, the brand’s master toy license partner, will be introducing the latest, epic way to battle — the new BEYBLADE BURST SWITCHSTRIKE line. The BEYBLADE BURST SWITCHSTRIKE product line, which hits store shelves in Canada and the U.S. this month (January 2018), allows fans to switch up their striking powers and help customize the course of battle. Similarly, Bioworld Merchandising Inc., an industry leader in licensed and branded apparel and accessories for the biggest entertainment brands in the world, will be expanding into Canadian retail outlets with apparel designs inspired by the new BEYBLADE BURST EVOLUTION artwork, including apparel and sleepwear targeted to young adults.

Bioworld Merchandising Inc. boasts over 100 dedicated designers focused on creating apparel and accessories for the biggest entertainment brands in the world.

In addition to the introduction of the new BEYBLADE BURST SWITCHSTRIKE toy line, Hasbro has released the next evolution of the BEYBLADE BURST app, available now in the App Store and Google Play. This next evolution in the BEYBLADE BURST app allows fans to expand their play digitally and battle friends in over 90 countries worldwide through a vibrant global multiplayer with leaderboards, personalized profiles, an enhanced digital top selection and the capability of earning achievements to level up from Rookie to ultimate BEYBLADE Master!

Initially released in the U.S. (Disney XD) in December 2016, the first season of the animated action series BEYBLADE BURST has been licensed by SUNRIGHTS INC. to television platforms in Canada (Teletoon, Disney XD), Latin America (Cartoon Network Latin America), Germany (Nickelodeon), Australia (Channel Go!), New Zealand (TVNZ), France (Canal J, Gulli), Spain (Boing), Portugal (Biggs), Greece (Star) and Turkey (Cartoon Network), among others. Hasbro is the master toy licensee for the BEYBLADE BURST brand and SUNRIGHTS is working with several licensing agents in key markets around the world to expand the brand’s licensed product lines.

SUNRIGHTS INC. is an entertainment rights management company backed by one of the top advertising agencies in Japan, Asatsu DK, and the trading conglomerate Mitsubishi Corp. Located in New York City, SUNRIGHTS directly manages the development of intellectual property, including BEYBLADE BURST, B-DAMAN CROSSFIRE and B-DAMAN FIREBLAST, globally outside of Asia. SUNRIGHTS is unique in that it takes full advantage of Asatsu DK and Mitsubishi contacts in developing new sectors of IP business while simultaneously working to procure new strategic media assets on behalf of its parent companies. Learn more about us at http://sunrights-inc.com/.

About d-rights Inc.
d-rights, Inc. is a key player in the production of international animated content for families and children around the globey. Recognized for brands such as Beyblade, B-Daman, and Scan2Go, d-rights manages every aspect of content creation from production to distribution, financing, marketing and product licensing. Co-owned by Asatsu-DK Inc. (ADK), distributors of popular titles including “Yu-Gi-Oh!”, “Doraemon”, “Crayon Shin-chan” and “One piece,” and Mitsubishi Corporation, d-rights assumes a key role in the global business. Check our properties at http://www.d-rights.com.

About Hasbro
Hasbro (NASDAQ: HAS) is a global play and entertainment company committed to Creating the World’s Best Play Experiences. From toys and games to television, movies, digital gaming and consumer products, Hasbro offers a variety of ways for audiences to experience its iconic brands, including NERF, MY LITTLE PONY, TRANSFORMERS, PLAY-DOH, MONOPOLY, LITTLEST PET SHOP and MAGIC: THE GATHERING, as well as premier partner brands. The Company’s Hasbro Studios and its film label, Allspark Pictures, are building its brands globally through great storytelling and content on all screens. Through its commitment to corporate social responsibility and philanthropy, Hasbro is helping to make the world a better place for children and their families. Learn more at www.hasbro.com, and follow us on Twitter (@Hasbro & @HasbroNews) and Instagram (@Hasbro).

TELETOON is a Corus Entertainment Inc. Network.

About Corus Entertainment Inc.
HasbroCorus Entertainment Inc. (TSX: CJR.B) is a leading media and content company that creates and delivers high quality brands and content across platforms for audiences around the world. The company’s portfolio of multimedia offerings encompasses 45 specialty television services, 39 radio stations, 15 conventional television stations, a global content business, digital assets, live events, children’s book publishing, animation software, technology and media services. Corus’ roster of premium brands includes Global Television, W Network, OWN: Oprah Winfrey Network Canada, HGTV Canada, Food Network Canada, HISTORY®, Showcase, National Geographic, Q107, CKNW, Fresh Radio, Disney Channel Canada, YTV and Nickelodeon Canada. Visit Corus at www.corusent.com.

Natasha Gross
Director TV Sales, Marketing & Licensing

Jeff Pryor
E. jeff@prioritypr.net

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