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The Franchise’s Second Season Features More Engaging, Adventure-filled Entertainment with a phenomenally popular spinning top that has been fueling competitions from schoolyards to global tournaments for nearly a decade.

NEW YORK, NY, January 19, 2018 – SUNRIGHTS INC., the New York City-based entertainment rights management company behind the global Beyblade Burst phenomena, has announced the premiere of its latest BEYBLADE installment, BEYBLADE BURST EVOLUTION, on 9GO! in Australia, the free-to-air digital television multichannel operated by Nine offering a mix of comedy, reality, general entertainment, movies, animation and drama appealing to kids and family viewers.
The new series, which serves as a second season continuation of BEYBLADE BURST, BEYBLADE BURST EVOLUTION (51 x 22’) was introduced to Australian audiences with a double premiere, airing first at 1 p.m. on January 6 and followed with an encore airing on Sunday, January 7 at 1p.m. The series now airs daily on 9GO!, with regularly scheduled time slots on Monday through Friday at 7a.m. and at 1 p.m. on Saturdays and Sundays.
“9GO! Australia aired the first season of BEYBLADE BURST, met with with explosive success, developing a fan base and passionate following for the brand among its young viewers, so we were eager to extend the network’s commitment to the brand by its licensing of the second season, BEYBLADE BURST EVOLUTION,“ said Kaz Soeda, Managing Director at SUNRIGHTS, INC. “By continuing its support of the Beyblade brand, 9GO! programming executives are validating both the appeal of the brand and the fan’s demand for more engaging content featuring the Beyblade characters and adventures.”

BEYBLADE BURST EVOLUTION continues the exciting adventures of the world’s most famous animated Bladers. This is the story of a group of passionate Bladers who follow their dreams on an unforgettable journey to the top. Valt Aoi, runner-up at the Japanese National Tournament, travels to Spain after being scouted by the prestigious Spanish club, BC Sol. With the world as their stage, Valt and friends face daily challenges in their fight to make it to the World League. But before they can earn the right to a spot, they must first prove themselves in the European League. Will Valt be able to lead BC Sol to ultimate victory?
And once there, does he stand a chance of beating the best Bladers on the planet? So begins the story of Valt’s evolution as he battles his way to the pinnacle of the Blading world.

About 9GO! Australia
No other channel has the edge, energy and excitement of 9GO! Offering the young and young at heart a sensational line-up of entertainment, reality, comedy, family and blockbuster movies – there really is something for all the family on 9Go! Together with Channel 9, 9HD, 9Gem and 9Life – 9Go! is an integral part of the Nine family. Launched by Nine in 2009, the free-to-air digital television multichannel, is a youthful channel that offers a mix of comedy, reality, general entertainment, movies, animation and drama aimed at people between the ages of 16 to 39, as well as kids.

SUNRIGHTS INC. is an entertainment rights management company backed by one of the top advertising agencies in Japan, Asatsu DK, and the trading conglomerate Mitsubishi Corp. Located in New York City, SUNRIGHTS directly manages the development of intellectual property, including BEYBLADE BURST, B-DAMAN CROSSFIRE and B-DAMAN FIREBLAST, globally outside of Asia. SUNRIGHTS is unique in that it takes full advantage of Asatsu DK and Mitsubishi contacts in developing new sectors of IP business while simultaneously working to procure new strategic media assets on behalf of its parent companies. Learn more about us at http://sunrights-inc.com/.

About d-rights Inc.
d-rights, Inc. is a key player in the production of international animated content for families and children around the globey. Recognized for brands such as Beyblade, B-Daman, and Scan2Go, d-rights manages every aspect of content creation from production to distribution, financing, marketing and product licensing. Co-owned by Asatsu-DK Inc. (ADK), distributors of popular titles including “Yu-Gi-Oh!”, “Doraemon”, “Crayon Shin-chan” and “One piece,” and Mitsubishi Corporation, d-rights assumes a key role in the global business. Check our properties at http://www.d-rights.com.

About Hasbro
Hasbro (NASDAQ: HAS) is a global play and entertainment company committed to Creating the World’s Best Play Experiences. From toys and games to television, movies, digital gaming and consumer products, Hasbro offers a variety of ways for audiences to experience its iconic brands, including NERF, MY LITTLE PONY, TRANSFORMERS, PLAY-DOH, MONOPOLY, LITTLEST PET SHOP and MAGIC: THE GATHERING, as well as premier partner brands. The Company’s Hasbro Studios and its film label, Allspark Pictures, are building its brands globally through great storytelling and content on all screens. Through its commitment to corporate social responsibility and philanthropy, Hasbro is helping to make the world a better place for children and their families. Learn more at www.hasbro.com, and follow us on Twitter (@Hasbro & @HasbroNews) and Instagram (@Hasbro).

Natasha Gross
Director TV Sales, Marketing & Licensing

Jeff Pryor
E. jeff@prioritypr.net

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